Goodyear campaign highlights the necessity of using reflective tapes

Goodyear Dunlop Tires Czech organized on October 22 on Wenceslas Square, a short dance performance called Flashmob. The event was part of the project Goodyear Safety Day, which aims to alert pedestrians and others who are in poor visibility moving on the road to the importance of using reflective elements

  Last year, 134 pedestrians and 58 cyclists died on Czech roads. Most of these tragic accidents happened in the autumn in the morning or evening, at a time when all that are on the road, on the sidewalk, but also on the pedestrian crossing is a risk that the driver cannot see. Goodyear Dunlop Tires Czech, which projects Goodyear Safe kindergarten for seven years supports the use of reflective vests in nursery schools and through other projects dealing with long-term support the safety of other road users, prepare for this year's autumn campaign in support of increasing the visibility of pedestrians through the use of reflective elements . The basis for the distribution of information materials both text, video and info graphics shows the differences in the visibility of pedestrians without and with the use of reflective elements in different lighting conditions. Another part of the campaign was a dance flashmob on Wenceslas Square. Professional dancers from Art 4 People published in advance video with simple choreography. Dance therefore could lose anyone. Dance performance was attended by over a hundred people who were due to yellow reflective vestám visible across the square and pointed to the public on this issue. For the whole performance will also make a short video for the web and social networks

For the youngest preschoolers prepared by Goodyear under the Safety Day fun educational game for smartphones and tablets called Goodyear Kids Safety. Through the application of children in a fun way practice the basic rules for the safe movement of traffic like crossing the green or the use of reflective vests and other reflective accessories. The game is available for free download in the AppStore and GooglePlay store