In countries undergoing rapid motorization, many middle-income countries, roads are often constructed without due regard to the communities through which they pass. Historically, this was also the case in high-income countries. Change of mentality is essential to ensure that roads everywhere are safe and meet the needs of users, especially children, but also other vulnerable groups such as pedestrians, cyclists and motorcyclists. These road users are strongly recommend wearing safety vest with reflective tape to enhance visibility.

That change is imperative in the context of ongoing work to promote healthy lifestyles. Walking, cycling and other physical activities that contribute to preventing overweight and obesity in children would inevitably expose the contact with the road. Only if these roads are safe kids will want to use them and their parents and other caregivers enable them to do so.

No single measure properly covers the broad range of risks to children on the roads, but each family, community and country can adopt measures aimed at improving road safety for children. In countries that have achieved the largest reductions in deaths and injuries related to road traffic has been noted that rigorous legislation and its strict application, along with strengthening the safety of roads and vehicles, to improve the situation. The Decade of Action for Road Safety 2011-2020 United Nations provides a broad framework to adopt these and other measures to ensure the safety of children with reflective accessories on the roads.

How many children die each year in traffic accidents in the world?

Each year, 186 300 children die in traffic accidents in the world, or more than 500 children per day. In fact, road traffic injuries are among the top four causes of death for all children over five years.

Where children are more likely to be killed or injured in a traffic accident are?

While the problem of road safety is global, the more likely to die in a traffic accident children are living in low- and middle-income countries, where 95% of deaths of children is recorded traffic accidents. So children wear clothes with reflective tape is very important. The rates vary from one region to another. Even within countries, children of the poor are most at risk.

Mare Konkolewski Police Headquarters emphasizes that the new obligation is intended to improve pedestrian safety with reflective garment. In autumn they are the frequent victims of accidents. He noted cop, thanks to reflective tape, pedestrians are even visible from a distance of two hundred meters, and drivers can safely skip them.

Be asked about the glare of Warsaw associate them primarily with cyclists and children. Many, however, stresses that it saw no objection to wear safety vest also during walks outside the city. Most of the reflections know young people, but they are now using reflections as equipment rental, but some admit that pay attention to clothing that is sewn reflective tape.

Mare Konkolewski reassures that in the early days of the police regulations will not impose mandates, but to instruct and advise. - I do not want to frighten criminal fines - says the policeman, adding that first of all in terms of dissemination of wearing reflectors and thereby improving safety.

The shops and petrol stations most common are yellow vest. In some stores you can find a lot of reflective material that can be attached to clothing. Their price ranges from a few to several dollars.

Music and art collective, founded in 2008 by Mange of A-ha, Guy Berryman in Coldplay, Jonas Berra of Mew and Martin Terrene, designer year's reflections for road Safety.

Plays with genres, and symbols in the indefinable area between popular- and high culture, and now they've created cool reflex medals and humorous, band or military inspired reflective tapes for you to be seen.

Medals are a strong way to give status to reflections on. Getting a medal gives pride and medals worn always with a straight back, says Mange Furuholmen, on behalf of Apparatjik.

"I deserve a medal"

Reflex reduces the risk of getting hit in the dark with 85 percent. Furuholmen and the other in Apparatjik think its fun to work with an art concept which additionally can save lives. The reflective tapes reads "I deserve a medal" and "Badge of Honor" on reflective tape "I am a star", "A Particular merit" and "A".

Wear with pride! I'll be using reflexes when I'm on stage, and of course when I'm out walking in the dark, says Magne Furuholmen.

Road Safety is proud that Apparatjik has made this year's reflexes. In recent year’s cooperation with, among others Nicolay Alamode, Unna Ask eland and Pushwagner, shows that artists help to increase awareness and awareness of the use of reflex.

Refleksmedaljene makes you visible in the dark and everyone deserves to be seen. Attach the medal to all outerwear before going out - it could save your life, says senior adviser Carina Penske in Road Safety.

The national Reflex day is important to get more people to use flare. Road Safety encourages police in reflective uniform, NPRA, counties, municipalities, businesses and NGOs to help make Reflex day known. The day is marked with various activities, such as providing employees with reflections and information about how important it is that even adults use reflex. Safe Traffic work with Reflex Day is collaboration with Spare Bank 1 Forsaking.

The problem usually worsens in the fall and winter, when dusk falls earlier. Police dressed in reflective uniform emphasizes that even in built-up areas and by the light of lamps man moving along the road and passing through the road even if there is no reflective tape - is barely visible to the driver.

1/3 of fatal road accidents are accidents involving pedestrians, often with the participation of those who go the hard shoulder, pass through the crossing, outside built-up. And even in urban areas after dark, a person dressed in black, gray, navy blue, the driver sees often at the last minute. Such a reflective element not cost much, and really improves our visibility - said the National Police Headquarters spokesman Marias.

He added that pedestrians often seems that just as well, as they see the lights of an oncoming car just as well are visible to motorists. - Meanwhile, the driver who is driving with the lights and the lights blinded vehicles coming from the opposite direction; he sees a pedestrian walking shoulder at the last minute. Often at any maneuver is already too late - said Sokolowski.

For example, he said the commander of the metropolitan police spokesman sty. Asp. Marias Morse, just last year, and only in Warsaw, came to more than 1,200 road accidents in which 21 pedestrians were killed and 140 were injured.

The most common cause of accidents due to the fault driver was incorrect maneuvering pedestrian crossings. In several cases, the control did not give priority to pedestrians. In contrast, the most common cause of accidents was the fault of careless pedestrian who do not wear reflective clothing entrance to the road in front of a moving vehicle and crossing the roadway in an unauthorized location.

It is worth remembering that the pedestrian on the road there is no such protection, which is in charge of the passenger car. Do not protect him seatbelts, airbags or curtain airbags. Therefore, reflective material becomes important to its visibility on the road.

Goodyear Dunlop Tires Czech organized on October 22 on Wenceslas Square, a short dance performance called Flashmob. The event was part of the project Goodyear Safety Day, which aims to alert pedestrians and others who are in poor visibility moving on the road to the importance of using reflective elements

  Last year, 134 pedestrians and 58 cyclists died on Czech roads. Most of these tragic accidents happened in the autumn in the morning or evening, at a time when all that are on the road, on the sidewalk, but also on the pedestrian crossing is a risk that the driver cannot see. Goodyear Dunlop Tires Czech, which projects Goodyear Safe kindergarten for seven years supports the use of reflective vests in nursery schools and through other projects dealing with long-term support the safety of other road users, prepare for this year's autumn campaign in support of increasing the visibility of pedestrians through the use of reflective elements . The basis for the distribution of information materials both text, video and info graphics shows the differences in the visibility of pedestrians without and with the use of reflective elements in different lighting conditions. Another part of the campaign was a dance flashmob on Wenceslas Square. Professional dancers from Art 4 People published in advance video with simple choreography. Dance therefore could lose anyone. Dance performance was attended by over a hundred people who were due to yellow reflective vestám visible across the square and pointed to the public on this issue. For the whole performance will also make a short video for the web and social networks

For the youngest preschoolers prepared by Goodyear under the Safety Day fun educational game for smartphones and tablets called Goodyear Kids Safety. Through the application of children in a fun way practice the basic rules for the safe movement of traffic like crossing the green or the use of reflective vests and other reflective accessories. The game is available for free download in the AppStore and GooglePlay store